New Rolex Watches

Rolex Luxury Watches for Men and Women

As the pinnacle of luxury timepieces, the Rolex needs no introduction.  The world’s largest and most recognizable luxury watch brand, Rolex has set the diamond standard for watchmakers everywhere since its inception in 1905. Luxury of Watches is your resource for the best men’s and women’s luxury watches by Rolex. Shop our complete selection to discover new and pre-owned Rolex watches that suit your style.

When it comes to designer watches, Rolex has long been a standard-setter in both style and innovation. The company is known for fusing functionality with unparalleled style and craftsmanship. Pioneers of the quartz movement and water-resistant cases, Rolex has built its legacy on a foundation of unflinching reliability matched with some of the most elegant and desirable models ever conceived.

Luxury of Watches curates an exceptional collection of these feats of timekeeping innovation,  from the ultra-recognizable Submariner to the undeniably cool Daytona. Explore the latest examples of the GMT-Master II, Datejust, Sky-Dweller, Yacht-Master, Oyster Perpetual, Air-King, Lady Datejust, and more. Rolex consistently produces remarkable chronometers that retain their value for the long-term, so you can consider any of these models a solid investment.